Category: Advertising

Thanks to the advancements and developments in our technologies, advertisers and marketers can create better advertising techniques and strategies wherein they have dozens of new opportunities and possibilities for reaching and communicating with the consumers better. Outdoor digital advertising provides advertisers with one of the most targeted and powerful ways of reaching consumers. It is able to extend the reach of TV and can serve as a middle media that drives consumers to a website or motivate mobile download, e- browsing, e- commerce and permission marketing. One of the benefits of this medium is that Digital Media such as LCD or plasma even Digital Bus Advertising are located where people shop, wait or travel wherein it can present the message to a targeted audience at a particular location and time.

Worldwide outdoor digital advertising will grow at a compounded annual growth rate of 15.2 percent from 2011 2016 thus making it the third fastest growing media around the world for the next five years. Outdoor digital advertising will be able to drive the strong growth rate for other out of home advertising, such as billboards, and advertising in general. Revenues for outdoor digital advertising is also expected to double from $2.6 billion to $5.2 billion between the year 2011 and 2016 while out of home advertising revenues will increase by 46.8 percent from $28.3 billion in 2011 to $38.6 billion by the year 2016. Outdoor digital advertising revenues are also growing fastest in Asian countries. The increase of traditional out of home advertising such as billboards can be attributed to the proliferation of new advertising surfaces on the sides of buildings as well as more sophisticate management of Subway Advertising.

Advertisers, marketers and advertising agencies can achieve their branding, merchandising and awareness goals through outdoor digital advertising. 4.2 million Digital media will be installed by 2012 and 5.2 million by 2013 and 6.3 million by 2014 in North America alone.

Outdoor digital advertising also ranked highest among consumers who considered advertising interesting and attention grabbing. 53 percent think that digital media is interesting while 63 percent think its attention grabbing. These digital displays can also be found in a broad range of venues such as shopping malls, grocery stores, gas stations, movie theaters, airports, hospitals, offices, restaurants, clubs, elevators, and transit systems. Outdoor digital advertising spending also ranked 8 among all media segments which shows how much it matters to a lot of advertisers and marketers.

Outdoor digital advertising is becoming a more powerful medium because it gets proven branding, merchandising and call to action results. Its location is also an added advantage along with its measurability. It can provide demographic targeting and better time placement plus its cheaper than other mediums. There is an ease of flight planning and purchase plus a growing inventory if networks, locations and displays – which provides better advertising opportunities. It can also be used along with other digital marketing channels and it is able to effectively capture the consumers attention. Expect the future of outdoor digital advertising to be bright and vibrant.

Megastar Sharon Cuneta did not mince words on Sunday when she addressed anew an issue involving her controversial Marie France billboard ad. Cuneta noted that it doesnt make sense that Marie France would put up a billboard with her altered photos and risk ruining both their reputations and credibility. She said they are not stupid to do that.

You come out with a billboard like that and then you see this girl on TV shows like The Buzz or Star Power every week, tapos iba yong itsura. Parang ang laki laki ko naman sa Star Power tapos sa billboard sobrang liit ko, sino po bang mag-mumukhang tanga doon, di ba? the megastar said, referring to a singing competition shes currently hosting.

Napakalayo ba ng itsura ko doon sa after picture dito sa nakikita ninyo sa TV?

According to Cuneta, she is picky when it comes to accepting endorsements and that when she endorses a product or service, I have to believe in it. She said she would never deceive the public. She said endorsers are also made to sign something [because] there has to be truth in advertising.

She also pointed out that all her photos were done by noted photographer Raymond Isaac, who is known for his ability and honesty.

Walang dinaya doon. Bakit? Kasi po its a series of billboard na lalabas over the coming several months, yong progress ng weight loss kohanggang you reach the ideal weight para makita na its working and its gradual, she said.

I can assure you, and God is my witness, those pictures are not altered to make me look thinner than I was at that time, she added.

She said she is not surprised that her detractors are making up these controversies. Lets just say, puwedeng competitor, puwede din na isang tao with an ax to grindMahirap magsalita kasi ayokong pumatol sa isang hindi kapatol patol.

Sharon vs Hayden

Cuneta recently lambasted former celebrity doctor Hayden Kho after he allegedly took a swipe at her billboard on Twitter. Kho is the boyfriend of Dr. Vicki Belo, owner of the Belo Medical Clinic. The target of her fury was this statement made by Kho last January 28: Theres a billboard ad in EDSA developed by advertisers who think consumer are stupid. Guess.

The megastar believes that Kho was referring to her controversial Marie France billboard. Kho has already made a denial that he was referring to Cunetas billboard. Kho said Cunetas statement was quite a wounding tirade from someone I respect. Ironic, really. Very ironic.

Despite the denial, Kho is not yet off the hook as far as the megastar is concerned.

On Sunday, Cuneta said she got a piece of information saying that Kho, the central figure in the 2009 sex video scandal, was referring to the billboard of Joel Cruz of Aficionado Perfumes that came out in July 2010. She wondered though why it took Kho 7 months to react to Cruzs billboard.

She also noted Khos timing. She said he made that post when rumors about plans to remove her billboard along EDSA began to circulate. Cuneta also countered, I dont understand. Whats ironic is that he respects me and that I have to treat him like this? I dont treat people in a bad way unlessI know how to protect myself. There are times na kailangang tahimik ka lang pero there are times na you have to stand and fight for yourself.

During the interview, she also brought up the 2009 sex video scandal. Her daughter, KC Concepcion, was dragged into the scandal.

If he respects me so much, bakit nadamay ang anak ko? Cuneta said. I think that time lagi niyang tinetext ang anak ko. I never said anything kasi alam ko ang totooalthough nakakainis ma-associate sa ganoong issue ang isang bata na alam mong pinalaki mo ng ubod ng disente.

She also noted that it was so convenient for Kho not to name the billboard he was referring to, so that later on he could easily issue a denial when confronted.

Nonetheless, she thanked all her detractors because people are now talking about her billboard because of them. Effective na effective ang endorsement. Parang nataranta kayong lahat ng bonggang-bonga.

Let life pass you by! This maxim of the slow, I suggest, could potentially usurp governments, the global economy, and the war machine. This complete reversal of the old saying Dont let life pass you by potentially signifies a new rupture point. A point of rupture or departure of becoming and self-reclamation in a world so apathetically speed-driven that it is made hypnotic by the blur of sights passing it by. This maxim is not just a simple banal repetition in line with Wake up and smell the coffee, and so on. No, Inside Business Scams, Reports, or Advertising. As if anyone could ever get inside business or the advertising world.

Inside Business Report TV Scam… It sounds like a parody of so much that is fast and wrong, fast and loose, and even a potential Mel Brooks skit. What does it mean to be “inside”? Does it imply special knowledge?, Advanced knowledge? What does Inside Business Report TV Scam imply when one detaches oneself from the passivity of shame, the passive acquiescence to the rays of TV, the doldrums of drugs, bland consumerism, even self-help or self-hurt books.

To call inside business scams scams is to demean the term scam or con. Reports of these business scams are rarely exaggerated. Their demise is certainly in doubt. Slowness is itself the antidote to inside business reports scams also called acceleration, the myth of technology, and crass consumerism. Inside business report tv scam…. it sounds like a Pavement song, a joke between the siblings of George Carlin and Mel Brooks, or some Saturday Night Live Tina Fey parody of the corrupt financial sector……

I propose slowness could be to the 21st century what speed was to the 20th century. The amount of technological, sociological, artistic, philosophical, and political change that has blown over the world in the past one hundred years has been practically constant and exponential in terms of both its speed and its qualitative and quantitative effects. Inside Business Scams Report huge losses, or huge gains. Either way. the game is fixed. Speed, Virilio’s acceleration, is a Toyota Prius with no brakes: The illusion of progress and excellence. In reality, Inside business scams report a number of illusions, all leading to accelerated death. Whether you are taking DHEA as a muscle builder or prozac as a relaxative, it doesn’t matter, we’re cooked as long as our foot is on the gas or, maybe, as with the 2009 Prius, even if our foot is off the gas, we are accelerating with no hope of stopping or slowing down until we crash into the concrete barriers of our consensual hallucinations….

These are changes which are practically totalitarian by nature and driven by an elite technocratic capitalist class that relies on the decadence and helplessness of those not in its class for its own accelerated proliferation. Yet the masses, the mediated and exploited of the world, both the impoverished and the industrialized, are complicit in this proliferation. Inside business scams, report, retort, inside business reporting scams… who knows what evil may come? Everyone is a potential insider in today’s mythological inside business report scam society!!!!

Across the world from India to Japan to Canada, American (Technocratic Capitalist) culture is consumed ever-increasing quantities at ever-increasing rates. From EuroDisney in France to Coca-Cola in Vietnam, the culture of desire, speed, racism, sexism, violence, and immediate and perpetual stimulation, is luring the multitude of Others into its speed trap. It is seduced via Titanic and the Marlboro Man as much as it is imposed economically and militarily by arms of the Mother Country such as the United Nations, the North Atlantic Treaty Organization (NATO), and the Cable News Network (CNN).

This is a proliferation and complicity, eloquently described in works such as Jean Baudrillards Simulations and Guy Debords The Society of the Spectacle, dependent upon an unquestioned acceleration and propagation of the myths and lies associated with linear progress, digital revolutions, moving forward, and other cliches whose grip on our collective political, philosophical, and artistic consciousness seems to be impregnable and all-encompassing. But this is a grip which can be tickled, even pissed off, rendered obsolete, even passe, by slowing down, by turning technology and speed back on themselves.

Report the scam of acceleration inside your business report scam…….

A shift in the speed of human evolution has taken place, from fast to the speed of light. We are currently in a time that has no definition or name. We are in an era changing so rapidly that by the time we think of a name for it we will have entered into a new one or collided violently with its end; unless we collectively decelerate now. The rate of change of human beings seems to be asymptotic. It cannot skyrocket upward at a 45 degree angle forever. Instead, it must eventually level out and perhaps even reverse its course, depending on a number of ecological, political, philosophical, and even astronomical (in the literal sense (ie. Asteroids and comets, (even space aliens?))) factors. Eventually we will get tired of acceleration and learn to value deceleration. The question is whether or not we are past the point of no return as a species, even as individuals with our rush to the accumulation of material wealth, conquest, and other decadent drives leading to nowhere.

Go ahead and take your dietary supplements, your melatonin, your viagara, see if that stops the scam and slows you down inside business reports of today’s world!

The question is whether or not the deceleration will have to be a screeching halt or worse a fatal collision, instead of a willed slowing down. Letting life pass you by means driving slowly in the fast lane, always arriving late for important meetings, turning in assignments past their deadlines, being late for work, making slow art, playing the drums with fallen limbs from the forest, making love slowly instead of stampeding to the clitoris, using high-speed supercomputers to perform word processing tasks or simple calculations such as 1+1=2, and so forth

Don’t agree?

Please ask your wife, husband or significant other-in other words, the nearest typical consumer-to answer the following 7 questions:

1.Does viewing pop-up ads on your computer curl your toes in orgasmic delight? Yes or No?
2.Does a mailbox filled with junk mail cause your palms to itch and sweat with nervous anticipation? Yes or No?
3.Do you suffer from outbursts of violent anger when a TV commercial is interrupted by a TV movie? Yes or No?
4.Do you prance around the parking lot with ecstatic abandon whenever you find a flyer on your car’s windshield? Yes or No?
5.Does keeping a phone next to your soup spoon on your dinner table (for fear of missing the next telemarketer’s call) help your digestion? Yes or No?
6.Do you drink pots of black coffee at 10 pm so you can stay awake to watch 30-minute infomercials at 4 am? Yes or No?
7.Do you drool at the thought of spending $300 on an iPhone just so you can see interactive ads on its big, cool screen? Yes or No?

Have I made my point? Yes or No?

Advertising is dead. If you’re a marketer… save your money.

Consumers have been over-advertised to and over-sold.

Unless you’re conducting a white sale, fire sale or going out of business sale-and halving or quartering your prices-advertising won’t get you a bang, a whimper or a nickel for your buck. Not anymore.

The only ads that still earn their keep are those in newspapers and on supermarket windows that read:

Big SALE Buy 1 Can of Campbell Soup for 89 Cents and Get a 2nd Can-FREE! Supplies limited! (or something like that)

Beyond that, the first reaction most consumers have when viewing any other type ad is not to believe anything it says.

And if they have no need, desire or knowledge of you, your product or your service, their second reaction is to play basketball. Their arm and hand muscles reflexively contract, causing them to roll up your ad into a tight little ball and shoot for the nearest basket.

Beware the Consumer’s Anti-Ad Third Eye

Because the consumer has become so desensitized to advertisements in general, if you don’t shove your ad, sales letter or flyer directly and firmly into their hands-they won’t even notice it.

It’s as if they’ve developed an anti-ad third eye that instinctively alerts them to an ad’s presence and then immediately shoot’s a signal to the brain-instructing their other two eyes not to see it.

For example…

How often, when surfing the web, have you run across a web page with a bright red, 40-word, one-sentence headline, ending with an exclamation mark or two or three?

Unless you’re searching for that particular web page, the average information-seeking web-surfer will immediately recognize that site as an ad, and click away-without even reading two words of it.

The same thing happens when reading the newspaper, or driving past a billboard on the highway…consumers simply refuse to look at the ads.

So What’s a Marketer to Do?

Advertorialize!

Huh? I’ll explain…

The success of the internet has proven one thing above all else. Human beings, which includes consumers, are addicted to information.

Google, the internet version of a library card catalog, exists, thrives, dominates and will eventually own the world, because consumers are in a constant, never-ending search for more and more information.

And why do consumers want ever more information that will convince, compel and persuade them to a certain point of view?

So they can make the most efficient, prudent and intelligent choice about whatever it is they want to own, possess, consume or BUY.

Yes, BUY.

Though consumers hate to be sold; they still love, nevertheless, to BUY.

And their decision to buy is most effectively influenced when they are provided with information that supports, confirms and increases their already resident desire to BUY!

Enter the Advertorial

The advertorial is an ad disguised as an editorial. A cunning wolf in sheep’s clothing. It’s roughly 80% useful, compelling and persuasive information and 20% sales pitch.

It will never mention the name of the product, its features or benefits in the headline. Because that would be too obvious-it would scream ad and will immediately activate the consumer’s anti-ad third eye.

Instead, in a newspaper, in a direct mail promotion, or on the internet the advertorial will attract attention and readership by merely dangling the tantalizing promise of free actionable and profitable information… if the reader will only continue to read on.

An advertorial headline won’t scream: LOSE 10LBS OF FAT IN 10 DAYS OR YOUR MONEY BACK!!

Instead, the advertorial headline will read: John Hopkins Research PhD discovers active ingredient in ice cream that causes rapid weight loss.

Then the advertorial will proceed to show and prove, in pseudo-journalistic fashion, the What, Why, Who, Where and When of how the product or service does precisely what the consumer wants and needs.

The advertorial delivers valuable, documented information that relentlessly leads the reader to the inevitable conclusion that the solution to their problem or need is… whatever it is you’re selling.

It doesn’t look, taste or smell like an ad, and the consumer’s anti-ad third eye will never see it coming.

Try it… you’ll like it.

Flyers are basically one of the oldest forms of advertising. It is used by companies to engage and attract the public. According to marketing experts, flyers are recognized as a very effective form of direct marketing. Starting companies usually use flyers as their major promotional tool since it is inexpensive.

There are different types of flyers according to their purpose and sizes. Here are the three basic types that you can print from the different online printing companies.

Business Flyers

Business flyers, from the name itself are used by companies to promote their products and services. They can also be used for events announcements, trade shows and other promotional events. Business flyers should be eye-catching and informative. They are a very effective form of inviting potential clients to company events and promos.

Club Card Flyers

Party events and special occasions thats what club card party flyers are. They are used by clubs or establishments of any kind to promote events. Club card flyers usually come in as invitations, tickets and souvenirs or giveaways. In printing flyers for your events, you can also add some contact information and make sure its something that draws attention. By this, your place will be promoted as well. Remember to make your club card flyers worth keeping for so that clients will keep coming back.

Die-Cut Flyers

Die-cut flyers are used by advertisers who are fed up of the usual shapes and sizes in printing their flyers. So if you want something that is extraordinary or custom shapes and sizes for your flyers, some online printing companies offer this kind of flyer printing service.

In designing your flyers, use bright and vibrant colors if you want to get peoples attention. Bring out the message you are trying to convey by adding a few enticing testimonials. Remember that flyers are not business cards so avoid emphasizing your contact information or your name. Instead, focus on what you have to say about the benefits of your products or services.

Some online printing companies already have flyer templates so it will be easy to design. But if you want custom flyers you can also design it on your own and put some personal touch on it. It is also important that you design your flyers with enticing layouts and contents. Furthermore, you can also customize flyers sizes online.